Wealthfront Advisers LLC
Wealthfront Advisers LLC is a fee-only, SEC-registered investment adviser in Palo Alto, California, registered with the SEC since 2008, managing approximately $47.7B. As an SEC-registered adviser it is held to a fiduciary standard. Its exact fee schedule and account minimums are disclosed in Form ADV Part 2A.
Source: SEC Form ADV · CRD #148456 · SEC #801-69766 · SEC-registered since 2008 (18 yrs) · Last filing data January 1, 2026
- AUM
- $47.7B
- Fee model
- Fee-only
- Clients
- Not reported
- Employees
- 432
as of 2026
per Form ADV 5.E
Form ADV 5.C — may be institutional
24 advisers
Assets per adviser
$2.0Bper adviser
A scale-normalized measure that lets you compare large and small firms. The typical firm in our directory manages about $102M per adviser — this firm runs leaner (more assets per adviser).
Overview
AI-generated summary
Wealthfront Advisers LLC is a fee-only, SEC-registered investment adviser based in Palo Alto, California. It reported approximately $47.7B in regulatory assets under management on its most recent Form ADV. The firm reports one or more disclosure events on Form ADV Item 11 — see the disclosures section below.
This summary is generated from Form ADV data and may not capture all nuances. Always review the complete SEC filing before making decisions.
Firm details
- CRD #
- 148456
- SEC #
- 801-69766
- Headquarters
- Palo Alto, CA
- Employees
- 432
Clients served
Client types not reported on this filing.
Fees & compensation
- Compensation model: Fee-only — the firm reports being paid by clients (e.g. a percentage of assets) and not through commissions.
- Typical fee range: See Part 2A. Exact advisory fee rates are reported in Form ADV Part 2A, not Part 1.
- Account minimum: See Part 2A. Minimums are disclosed in the firm's Part 2A brochure.
- Custodial, trading, and fund expenses may apply in addition to advisory fees. See the firm's Form ADV Part 2A for the complete fee schedule.
Client reviews
Review highlights from Google
Google shows up to 5 of the most helpful reviews.
KKirk Acevedo★★★★★· a month ago“They completely left me stranded while abroad. They would not let me withdraw any money even after verifying my identity multiple times in multiple ways. Then the customer support agent hung on me when I asked if I could speak to someone else!”
DDan Gatens★★★★★· 4 months ago“They allow other people to create an account fraudulently on your behalf. Complaint has been filed. Why is zero stars not an option?”
LLiyang “Leon” Sun★★★★★· a year ago“I love Wealthfront! Originally I used it just for automated investing (because I like it better than Betterment). Now I use it for everything from high yield savings to banking to stock investment to bond investment. It really has come a long way, and if not for the lack of physical branches and financial loan products, I would gladly move all my assets from Capital One and SoFi to Wealthfront instead. Sign up and try today; you have nothing to lose!”
SStephanie Chong★★★★★· a year ago“Support is almost none exist. We put our money into bond but lost $10k of principle without withdrawing any money. Support can't not answer why and ask us to send email to general support group to get more detail on our account. Not sure we will continue to put money with them.”
Read all 30 reviews on Google ↗KKayla★★★★★· 2 years ago“Better leave this card alone !!!!! I transferred money to it now I can’t get it out. !! I verified my identity like they wanted me to when I tried to transfer funds —- they said it wasn’t me !!! I linked my checking acct to transfer my money. They said it wasn’t me. !!!! So now they are holding my money hostage and I’ll probably have to get the state dept of insurance involved. Idk. Just don’t sign up for this card is all I can tell you. Something else is going on here and it’s not”
Reviews are from Google Business Profile, shown as posted. AdvisorGrade.com does not solicit, edit, or verify individual reviews.
Assets under management
| Year | Reported AUM |
|---|---|
| 2026 | $47.7B |
Reflects the most recent Form ADV filing. Multi-year history is added as additional historical filings are ingested.
Disclosures
- Total fines
- $250,000
- Restitution ordered
- —
- Most recent
- 2018
- Regulators
- 1
Plain-English summaries are AI-generated from Wealthfront Advisers LLC's Form ADV Disclosure Reporting Pages. A disclosure is not by itself a finding of wrongdoing, and many are settled without admitting or denying the findings. Always read the official record before drawing conclusions.
- Moderate severityU.S. Securities and Exchange Commission (SEC)FinalDecember 21, 2018
The SEC found that Wealthfront improperly retweeted clients' positive tweets from its corporate account and paid bloggers for client referrals without the required disclosures. The SEC also found that Wealthfront's tax-loss harvesting whitepaper did not properly disclose how it monitored for 'wash sales,' which can reduce the tax benefit of the strategy. Wealthfront settled without admitting or denying the findings.
Fine: $250,000Cease and desistFineOutcome: Settled by SEC order on December 21, 2018; Wealthfront paid a $250,000 penalty.
Show the original filing language
“THE SETTLEMENT ORDER FOUND THAT WEALTHFRONT ADVISERS IMPROPERLY RETWEETED CERTAIN CLIENTS' POSITIVE TWEETS FROM ITS CORPORATE ACCOUNT AND HAD MADE COMPENSATION TO SOME BLOGGERS FOR CLIENT REFERRALS WITHOUT PROPER DISCLOSURES ... [AND] DID NOT HAVE PROPER DISCLOSURES IN ITS TAX-LOSS HARVESTING WHITEPAPER CONCERNING MONITORING FOR ANY AND ALL WASH SALES.”
View the source Form ADV ↗
In the news
- Wealthfront Launches Tax-Efficient Custodial Account with $100 Seed Funding, Expands Family Wealth Management Offering
The Manila Times · June 23, 2026
- Stash vs. Wealthfront [2026]: Which One Best Matches Your Investing Style?
FinanceBuzz · February 23, 2026
- Wealthfront Now Oversees More Than $50 Billion in Client Assets and is on Track to Grow Revenue by Over 140% in 2023
PR Newswire · November 16, 2023
- Cash In on the Stock Market Rally: Invest With This Robo-Advisor and Earn 5% on Cash
Investopedia · November 15, 2024
- Wealthfront Adds Experienced Advisor Michelle Wilson to Board of Directors
PR Newswire · May 8, 2025
Headlines from third-party news sources via Google News. AdvisorGrade.com does not endorse or verify their content.
Frequently asked questions
Is Wealthfront Advisers LLC a fiduciary?+
Yes. Wealthfront Advisers LLC is an SEC-registered investment adviser (CRD #148456), which means it is held to a fiduciary standard and must act in its clients' best interest. Verify its current status on the SEC's Investment Adviser Public Disclosure (IAPD) site.
How is Wealthfront Advisers LLC compensated?+
Wealthfront Advisers LLC reports a fee-only compensation model on its Form ADV. Fee-only advisers are paid by their clients (for example, a percentage of assets managed) and do not earn commissions. Exact fee rates and account minimums are disclosed in the firm's Form ADV Part 2A brochure.
How much money does Wealthfront Advisers LLC manage?+
Wealthfront Advisers LLC reported approximately $47.7B in regulatory assets under management as of its most recent Form ADV filing.
Does Wealthfront Advisers LLC have any disclosures?+
Wealthfront Advisers LLC reported one or more disclosure events on Form ADV Item 11 (regulatory action). A disclosure is not by itself a finding of wrongdoing; review the full Disclosure Reporting Pages on the SEC IAPD site.
This profile is generated from publicly available SEC filings. Wealthfront Advisers LLC has not verified or endorsed this information. Last updated from filings: January 1, 2026. View the official filing at SEC IAPD.