AdvisorGrade
Fee-onlyFiduciaryNo reported disclosuresLocal

Certified Planners, INC.

Certified Planners, INC. is a fee-only, SEC-registered investment adviser in San Ramon, California, registered with the SEC since 1989, managing approximately $197M. As an SEC-registered adviser it is held to a fiduciary standard. Its exact fee schedule and account minimums are disclosed in Form ADV Part 2A.

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Source: SEC Form ADV · CRD #105364 · SEC #801-34450 · SEC-registered since 1989 (37 yrs) · Last filing data January 1, 2026

AUM
$197M

as of 2026

Fee model
Fee-only

per Form ADV 5.E

Clients
Not reported

Form ADV 5.C — may be institutional

Employees
2

2 advisers

Assets per adviser

$98Mper adviser

A scale-normalized measure that lets you compare large and small firms. The typical firm in our directory manages about $102M per adviser — this firm is around the typical range.

From certifiedplannersinc.com

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Overview

AI-generated summary

Certified Planners, INC. is a fee-only, SEC-registered investment adviser based in San Ramon, California. It reported approximately $197M in regulatory assets under management on its most recent Form ADV. The firm reported no disclosures on its most recent Form ADV filing.

This summary is generated from Form ADV data and may not capture all nuances. Always review the complete SEC filing before making decisions.

Firm details

CRD #
105364
SEC #
801-34450
Headquarters
San Ramon, CA
Employees
2

Clients served

Client types not reported on this filing.

Fees & compensation

  • Compensation model: Fee-only — the firm reports being paid by clients (e.g. a percentage of assets) and not through commissions.
  • Typical fee range: See Part 2A. Exact advisory fee rates are reported in Form ADV Part 2A, not Part 1.
  • Account minimum: See Part 2A. Minimums are disclosed in the firm's Part 2A brochure.
  • Custodial, trading, and fund expenses may apply in addition to advisory fees. See the firm's Form ADV Part 2A for the complete fee schedule.

Assets under management

2026$197M
Assets under management by year
YearReported AUM
2026$197M

Reflects the most recent Form ADV filing. Multi-year history is added as additional historical filings are ingested.

Disclosures

Certified Planners, INC. reported no disclosures on its most recent Form ADV (Item 11). Always confirm the current record on the SEC IAPD site.

Frequently asked questions

Is Certified Planners, INC. a fiduciary?+

Yes. Certified Planners, INC. is an SEC-registered investment adviser (CRD #105364), which means it is held to a fiduciary standard and must act in its clients' best interest. Verify its current status on the SEC's Investment Adviser Public Disclosure (IAPD) site.

How is Certified Planners, INC. compensated?+

Certified Planners, INC. reports a fee-only compensation model on its Form ADV. Fee-only advisers are paid by their clients (for example, a percentage of assets managed) and do not earn commissions. Exact fee rates and account minimums are disclosed in the firm's Form ADV Part 2A brochure.

How much money does Certified Planners, INC. manage?+

Certified Planners, INC. reported approximately $197M in regulatory assets under management as of its most recent Form ADV filing.

Does Certified Planners, INC. have any disclosures?+

Certified Planners, INC. reported no disclosures on its most recent Form ADV (Item 11). Always confirm the current record on the SEC IAPD site.

This profile is generated from publicly available SEC filings. Certified Planners, INC. has not verified or endorsed this information. Last updated from filings: January 1, 2026. View the official filing at SEC IAPD.

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