Smartasset
Smartasset is a fee-based, SEC-registered investment adviser in New York, New York, registered with the SEC since 2020. As an SEC-registered adviser it is held to a fiduciary standard. Its exact fee schedule and account minimums are disclosed in Form ADV Part 2A.
Source: SEC Form ADV · CRD #307375 · SEC #801-118374 · SEC-registered since 2020 (6 yrs) · Last filing data January 1, 2026
- AUM
- Not reported
- Fee model
- Fee-based
- Clients
- 650,000
- Employees
- 250
as of 2026
per Form ADV 5.E
Form ADV 5.C — may be institutional
Overview
AI-generated summary
Smartasset is a fee-based, SEC-registered investment adviser based in New York, New York. It did not report regulatory assets under management on its most recent Form ADV. The firm reported no disclosures on its most recent Form ADV filing.
This summary is generated from Form ADV data and may not capture all nuances. Always review the complete SEC filing before making decisions.
Firm details
- CRD #
- 307375
- SEC #
- 801-118374
- Headquarters
- New York, NY
- Employees
- 250
Clients served
Client types not reported on this filing.
Fees & compensation
- Compensation model: Fee-based — the firm reports client fees and may also receive commissions on certain products.
- Typical fee range: See Part 2A. Exact advisory fee rates are reported in Form ADV Part 2A, not Part 1.
- Account minimum: See Part 2A. Minimums are disclosed in the firm's Part 2A brochure.
- Custodial, trading, and fund expenses may apply in addition to advisory fees. See the firm's Form ADV Part 2A for the complete fee schedule.
Disclosures
Smartasset reported no disclosures on its most recent Form ADV (Item 11). Always confirm the current record on the SEC IAPD site.
Frequently asked questions
Is Smartasset a fiduciary?+
Yes. Smartasset is an SEC-registered investment adviser (CRD #307375), which means it is held to a fiduciary standard and must act in its clients' best interest. Verify its current status on the SEC's Investment Adviser Public Disclosure (IAPD) site.
How is Smartasset compensated?+
Smartasset reports a fee-based compensation model on its Form ADV. Fee-based advisers charge client fees and may also earn commissions on certain products. Exact fee rates and account minimums are disclosed in the firm's Form ADV Part 2A brochure.
How much money does Smartasset manage?+
Smartasset did not report regulatory assets under management on its most recent Form ADV. See the SEC IAPD record for details.
Does Smartasset have any disclosures?+
Smartasset reported no disclosures on its most recent Form ADV (Item 11). Always confirm the current record on the SEC IAPD site.
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This profile is generated from publicly available SEC filings. Smartasset has not verified or endorsed this information. Last updated from filings: January 1, 2026. View the official filing at SEC IAPD.