AdvisorGrade

Registered investment advisers in Wisconsin

195 firms in Wisconsin representing $1.3T in assets under management, sourced from public SEC Form ADV filings.

Cities

Robert W. Baird & Co. Incorporated

Milwaukee, WI · Est. 1971

NationalInternational
Fee-based
AUM
$394.1B
Per adviser
$124M
Advisers
3,170

Northwestern Mutual Investment Management Company, LLC

Milwaukee, WI · Est. 2020

NationalInternational
Fee-only
AUM
$323.1B
Per adviser
$1.5B
Advisers
213

Artisan Partners Limited Partnership

Milwaukee, WI · Est. 2009

NationalInternational
Fee-only
AUM
$183.6B
Per adviser
$1.6B
Advisers
114

No reported disclosures

Tidal Investments LLC

Milwaukee, WI · Est. 2012

RegionalInternational
Fee-based
AUM
$45.8B
Per adviser
$917M
Advisers
50

No reported disclosures

Trustage Investment Management

Madison, WI · Est. 1983

Regional
Fee-based
AUM
$39.5B
Per adviser
$962M
Advisers
41

No reported disclosures

Mason Street Advisors, LLC

Milwaukee, WI · Est. 2001

Regional
Fee-only
AUM
$39.1B
Per adviser
$3.0B
Advisers
13

National Investment Services Of America, LLC

Milwaukee, WI · Est. 2020

Regional
Fee-only
AUM
$16.3B
Per adviser
$1.0B
Advisers
16

No reported disclosures

Madison Investment Advisors, LLC

Madison, WI · Est. 1996

RegionalInternational
Fee-based
AUM
$13.8B
Per adviser
$315M
Advisers
44

No reported disclosures

Fiduciary Management, INC.

Milwaukee, WI · Est. 1980

RegionalInternational
Fee-only
AUM
$11.4B
Per adviser
$668M
Advisers
17

No reported disclosures

Heck Capital Advisors, LLC

Rhinelander, WI · Est. 2007

RegionalInternational
Fee-based
AUM
$11.3B
Per adviser
$471M
Advisers
24

No reported disclosures

Johnson Wealth INC.

Milwaukee, WI · Est. 2003

RegionalInternational
Fee-based
AUM
$10.3B
Per adviser
$146M
Advisers
71

No reported disclosures

Harbour Investments, INC.

Madison, WI · Est. 1987

National
Fee-based
AUM
$9.6B
Per adviser
$45M
Advisers
213

Orgel Wealth Management, LLC

Altoona, WI · Est. 2013

RegionalInternational
Fee-based
AUM
$9.5B
Per adviser
$308M
Advisers
31

No reported disclosures

Annex Wealth Management, LLC

Brookfield, WI · Est. 2004

Regional
Fee-based
AUM
$8.1B
Per adviser
$109M
Advisers
74

No reported disclosures

Provident Trust Company

Waukesha, WI · Est. 2000

RegionalInternational
Fee-only
AUM
$6.9B
Per adviser
$3.4B
Advisers
2

No reported disclosures

Nicholas Co INC

Milwaukee, WI · Est. 1968

Regional
Fee-only
AUM
$6.1B
Per adviser
$868M
Advisers
7

No reported disclosures

Dana Investment Advisors INC

Waukesha, WI · Est. 1979

RegionalInternational
Fee-based
AUM
$6.1B
Per adviser
$217M
Advisers
28

No reported disclosures

Geneva Capital Management LLC

Milwaukee, WI · Est. 1986

RegionalInternational
Fee-only
AUM
$5.6B
Per adviser
$623M
Advisers
9

No reported disclosures

Madison Asset Management

Madison, WI · Est. 2004

Regional
Fee-based
AUM
$4.9B
Per adviser
$111M
Advisers
44

No reported disclosures

Baker Tilly Wealth Management, LLC

Madison, WI · Est. 2020

Regional
Fee-based
AUM
$4.6B
Per adviser
$219M
Advisers
21

No reported disclosures

Nicolet Wealth Management

Green Bay, WI · Est. 2016

Regional
Fee-only
AUM
$4.3B
Per adviser
$95M
Advisers
45

No reported disclosures

North Star Asset Management INC

Neenah, WI · Est. 1996

Regional
Fee-only
AUM
$3.4B
Per adviser
$176M
Advisers
19

No reported disclosures

Thompson Investment Management, INC.

Madison, WI · Est. 2003

Regional
Fee-based
AUM
$3.1B
Per adviser
$514M
Advisers
6

No reported disclosures

Resonant Capital Advisors, LLC

Madison, WI · Est. 2018

Regional
Fee-based
AUM
$3.0B
Per adviser
$211M
Advisers
14

No reported disclosures

Kellogg Asset Management, LLC

Green Bay, WI · Est. 2009

Regional
Fee-only
AUM
$2.9B
Per adviser
$318M
Advisers
9

No reported disclosures

Reinhart Partners, LLC

Mequon, WI · Est. 1991

RegionalInternational
Fee-only
AUM
$2.5B
Per adviser
$412M
Advisers
6

No reported disclosures

Gateway Wealth Partners, LLC

Appleton, WI · Est. 2022

National
Fee-based
AUM
$2.3B
Per adviser
$27M
Advisers
83

No reported disclosures

1834 Investment Advisors Co.

Milwaukee, WI · Est. 1976

Regional
Fee-based
AUM
$2.2B
Per adviser
$73M
Advisers
30

No reported disclosures

Ellenbecker Investment Group

Waukesha, WI · Est. 2014

Regional
Fee-based
AUM
$2.1B
Per adviser
$159M
Advisers
13

No reported disclosures

Operose Advisors LLC

Milwaukee, WI · Est. 2020

Regional
Fee-based
AUM
$2.0B
Per adviser
$185M
Advisers
11

No reported disclosures

Hammes Realty Advisors, LLC

Milwaukee, WI · Est. 2013

Regional
Fee-only
AUM
$2.0B
Per adviser
$51M
Advisers
40

No reported disclosures

Landaas & Company

Milwaukee, WI · Est. 1993

LocalInternational
Fee-only
AUM
$1.9B
Per adviser
$92M
Advisers
21

No reported disclosures

Heartland Advisors, INC.

Milwaukee, WI · Est. 1983

Local
Fee-only
AUM
$1.9B
Per adviser
$192M
Advisers
10

Klcm Advisors, INC.

Milwaukee, WI · Est. 1993

Local
Fee-based
AUM
$1.9B
Per adviser
$375M
Advisers
5

No reported disclosures

Iag Wealth Partners, LLC

Waukesha, WI · Est. 2009

Regional
Fee-based
AUM
$1.9B
Per adviser
$125M
Advisers
15

No reported disclosures

Diversified Management INC

Milwaukee, WI · Est. 1994

LocalInternational
Fee-based
AUM
$1.9B
Per adviser
$311M
Advisers
6

No reported disclosures

Schaper Benz & Wise Investment Counsel INC

Neenah, WI · Est. 1992

Local
Fee-based
AUM
$1.8B
Per adviser
$160M
Advisers
11

No reported disclosures

N.E.W. Advisory Services, LLC

De Pere, WI · Est. 2017

Regional
Fee-based
AUM
$1.6B
Per adviser
$133M
Advisers
12

No reported disclosures

Campbell Newman Asset Management INC

Milwaukee, WI · Est. 1972

Local
Fee-based
AUM
$1.4B
Per adviser
$361M
Advisers
4

No reported disclosures

Isthmus Partners, LLC

Madison, WI · Est. 2014

LocalInternational
Fee-based
AUM
$1.4B
Per adviser
$180M
Advisers
8

No reported disclosures

Sentry Investment Management, L.L.C.

Stevens Point, WI · Est. 1971

Local
Fee-only
AUM
$1.4B
Per adviser
$179M
Advisers
8

No reported disclosures

Mason Wells, INC.

Milwaukee, WI · Est. 2014

Local
Fee-only
AUM
$1.4B
Per adviser
$71M
Advisers
20

No reported disclosures

Packerland Brokerage Services, INC.

Green Bay, WI · Est. 2012

National
Fee-based
AUM
$1.4B
Per adviser
$8M
Advisers
165

The Milwaukee Company

Thiensville, WI · Est. 2004

Local
Fee-only
AUM
$1.3B
Per adviser
$336M
Advisers
4

No reported disclosures

Capital Investment Services Of America INC

Milwaukee, WI · Est. 1980

Local
Fee-only
AUM
$1.3B
Per adviser
$146M
Advisers
9

No reported disclosures

Madison Partners

Madison, WI · Est. 2020

Regional
Fee-only
AUM
$1.3B
Per adviser
$77M
Advisers
17

No reported disclosures

Associated Investment Services, INC.

Green Bay, WI · Est. 2010

National
Fee-only
AUM
$1.2B
Per adviser
$43M
Advisers
27

Oarsman Capital, INC

Milwaukee, WI · Est. 2002

Local
Fee-only
AUM
$1.2B
Per adviser
$90M
Advisers
13

No reported disclosures

Kerberrose Wealth Management, LLC

Shawano, WI · Est. 2020

RegionalInternational
Fee-based
AUM
$1.2B
Per adviser
$89M
Advisers
13

No reported disclosures

Canopy Wealth Management

Middleton, WI · Est. 2018

Regional
Fee-only
AUM
$1.2B
Per adviser
$165M
Advisers
7

No reported disclosures

Goldstein Advisors, LLC

Madison, WI · Est. 2022

Local
Fee-based
AUM
$1.1B
Per adviser
$108M
Advisers
10

No reported disclosures

Spectrum Investment Advisors, INC.

Mequon, WI · Est. 1999

Local
Fee-based
AUM
$1.1B
Per adviser
$53M
Advisers
20

No reported disclosures

Form Wealth Advisors, LLC

Lake Geneva, WI · Est. 2024

Local
Fee-based
AUM
$1.1B
Per adviser
$132M
Advisers
8

No reported disclosures

Walkner Condon Financial Advisors LLC

Verona, WI · Est. 2019

LocalInternational
Fee-based
AUM
$1.0B
Per adviser
$64M
Advisers
16

No reported disclosures

Mcglone Suttner Wealth Management, INC.

Appleton, WI · Est. 2018

Local
Fee-based
AUM
$1.0B
Per adviser
$126M
Advisers
8

No reported disclosures

Mbe Wealth Management, LLC

Tomah, WI · Est. 2017

Regional
Fee-based
AUM
$977M
Per adviser
$98M
Advisers
10

No reported disclosures

Rosemeyer Management Group

Platteville, WI · Est. 2020

Regional
Fee-based
AUM
$914M
Per adviser
$102M
Advisers
9

No reported disclosures

Bernicke Wealth Management

Altoona, WI · Est. 2025

Regional
Fee-based
AUM
$887M
Per adviser
$148M
Advisers
6

No reported disclosures

Milestone Investment Advisors, LLC

Middleton, WI · Est. 2013

Local
Fee-only
AUM
$878M
Per adviser
$125M
Advisers
7

No reported disclosures

Park Capital Management, LLC

Madison, WI · Est. 2019

Local
Fee-based
AUM
$868M
Per adviser
$174M
Advisers
5

No reported disclosures

Pjs Investment Management

Cedarburg, WI · Est. 1982

LocalInternational
Fee-based
AUM
$852M
Per adviser
$142M
Advisers
6

No reported disclosures

Advisors Management Group INC

La Crosse, WI · Est. 1989

Local
Fee-based
AUM
$820M
Per adviser
$68M
Advisers
12

No reported disclosures

Capital Innovations, LLC

Waukesha, WI · Est. 2011

Local
Fee-based
AUM
$807M
Per adviser
$202M
Advisers
4

No reported disclosures

Copper Harbor Investment Advisors, LLC

Appleton, WI · Est. 2015

Local
Fee-only
AUM
$805M
Per adviser
$134M
Advisers
6

No reported disclosures

Global View Capital Management LLC

Waukesha, WI · Est. 2011

Regional
Fee-based
AUM
$775M
Per adviser
$7M
Advisers
107

No reported disclosures

Skylands Capital, LLC

Milwaukee, WI · Est. 2010

LocalInternational
Fee-only
AUM
$747M
Per adviser
$187M
Advisers
4

No reported disclosures

Baird Capital Management Company, LLC

Milwaukee, WI · Est. 2022

Local
Fee-only
AUM
$738M
Per adviser
$246M
Advisers
3

No reported disclosures

Alpha Investment Consulting Group, LLC

Milwaukee, WI · Est. 2006

Local
Fee-based
AUM
$714M
Per adviser
$238M
Advisers
3

No reported disclosures

Broadview Financial Management, LLC

Wauwatosa, WI · Est. 2013

Local
Fee-only
AUM
$699M
Per adviser
$100M
Advisers
7

No reported disclosures

Marietta Investment Partners, LLC

Milwaukee, WI · Est. 2000

LocalInternational
Fee-only
AUM
$684M
Per adviser
$171M
Advisers
4

No reported disclosures

Leverty Financial Group, LLC

Hudson, WI · Est. 2020

Local
Fee-based
AUM
$677M
Per adviser
$113M
Advisers
6

No reported disclosures

Jacobson & Schmitt Advisors, LLC

Middleton, WI · Est. 2006

LocalInternational
Fee-based
AUM
$676M
Per adviser
$56M
Advisers
12

No reported disclosures

Riverwater Partners LLC

Milwaukee, WI · Est. 2019

Local
Fee-only
AUM
$661M
Per adviser
$83M
Advisers
8

No reported disclosures

Bkm Wealth Management

Brookfield, WI · Est. 2022

Local
Fee-based
AUM
$652M
Per adviser
$130M
Advisers
5

No reported disclosures

Midwest Professional Planners, Ltd.

Wausau, WI · Est. 2011

Regional
Fee-based
AUM
$649M
Per adviser
$43M
Advisers
15

No reported disclosures

Shakespeare Wealth Management, LLC

Pewaukee, WI · Est. 2015

Local
Fee-only
AUM
$642M
Per adviser
$107M
Advisers
6

No reported disclosures

Endowment Wealth Management, INC.

Appleton, WI · Est. 2018

Regional
Fee-based
AUM
$609M
Per adviser
$61M
Advisers
10

No reported disclosures

Drake & Associates, LLC

Waukesha, WI · Est. 2019

Local
Fee-only
AUM
$607M
Per adviser
$43M
Advisers
14

No reported disclosures

Avaii Wealth Management, LLC

Appleton, WI · Est. 2018

Local
Fee-based
AUM
$603M
Per adviser
$60M
Advisers
10

No reported disclosures

Poehling Capital Management, INC.

Madison, WI · Est. 2004

Local
Fee-only
AUM
$591M
Per adviser
$99M
Advisers
6

No reported disclosures

Richardson Capital Management, LLC

Menomonee Falls, WI · Est. 2004

Local
Fee-based
AUM
$582M
Per adviser
$83M
Advisers
7

No reported disclosures

Winch Financial

Appleton, WI · Est. 1998

Local
Fee-based
AUM
$580M
Per adviser
$34M
Advisers
17

No reported disclosures

Friedlander & Co INC

Milwaukee, WI · Est. 1982

Local
Fee-based
AUM
$565M
Per adviser
$565M
Advisers
1

No reported disclosures

Enrich Financial Partners LLC

Madison, WI · Est. 2015

Local
Fee-based
AUM
$557M
Per adviser
$139M
Advisers
4

No reported disclosures

Affiliated Financial Advisors INC

Milwaukee, WI · Est. 2000

Local
Fee-only
AUM
$541M
Per adviser
$135M
Advisers
4

No reported disclosures

Buska Wealth Management, LLC

Wausau, WI · Est. 2021

Local
Fee-based
AUM
$539M
Per adviser
$67M
Advisers
8

No reported disclosures

Uncommon Cents Investing

Janesville, WI · Est. 2017

Local
Fee-only
AUM
$520M
Per adviser
$173M
Advisers
3

No reported disclosures

Wea Financial Advisors, INC.

Madison, WI · Est. 2020

Local
Fee-only
AUM
$508M
Per adviser
$127M
Advisers
4

No reported disclosures

Googins Advisors, INC.

Middleton, WI · Est. 2007

LocalInternational
Fee-based
AUM
$501M
Per adviser
$125M
Advisers
4

No reported disclosures

The Milwealth Group, LLC

Milwaukee, WI · Est. 1999

Local
Fee-only
AUM
$497M
Per adviser
$99M
Advisers
5

No reported disclosures

Arcataur Capital Management LLC

Milwaukee, WI · Est. 2015

Local
Fee-only
AUM
$470M
Per adviser
$67M
Advisers
7

No reported disclosures

John F Suby Wealth Management LLC

Madison, WI · Est. 2009

Local
Fee-based
AUM
$465M
Per adviser
$155M
Advisers
3

No reported disclosures

Charter Capital Management, INC

Brookfield, WI · Est. 1981

Local
Fee-only
AUM
$462M
Per adviser
$116M
Advisers
4

No reported disclosures

Richmond Investment Services LLC

Mequon, WI · Est. 2024

Local
Fee-based
AUM
$453M
Per adviser
$32M
Advisers
14

No reported disclosures

Blackhawk Capital Partners, LLC

Thiensville, WI · Est. 2015

Local
Fee-based
AUM
$452M
Per adviser
$75M
Advisers
6

No reported disclosures

Geneva Partners, LLC

Lake Geneva, WI · Est. 2016

Local
Fee-only
AUM
$424M
Per adviser
$47M
Advisers
9

No reported disclosures

Kom Wealth Management Group, LLC

Appleton, WI · Est. 2007

Local
Fee-based
AUM
$408M
Per adviser
$58M
Advisers
7

No reported disclosures

Ecio, INC.

Madison, WI · Est. 2024

Regional
Fee-based
AUM
$396M
Per adviser
$99M
Advisers
4

No reported disclosures

Atlatl Advisers

Madison, WI · Est. 2024

Local
Fee-based
AUM
$393M
Per adviser
$56M
Advisers
7

No reported disclosures

Evexia Wealth, LLC

Stevens Point, WI · Est. 2022

Regional
Fee-based
AUM
$386M
Per adviser
$48M
Advisers
8

No reported disclosures

T. Anton Investment House, INC.

Madison, WI · Est. 2017

Local
Fee-only
AUM
$367M
Per adviser
$122M
Advisers
3

No reported disclosures

Black Maple Capital Management LP

Milwaukee, WI · Est. 2013

Local
Fee-only
AUM
$353M
Per adviser
$44M
Advisers
8

No reported disclosures

Envision Financial LLC

Brookfield, WI · Est. 2021

Local
Fee-only
AUM
$353M
Per adviser
$88M
Advisers
4

No reported disclosures

Fortress Planning Group

Pewaukee, WI · Est. 2023

Local
Fee-only
AUM
$345M
Per adviser
$69M
Advisers
5

No reported disclosures

Vestura, LLC

Hobart, WI · Est. 2014

Local
Fee-only
AUM
$337M
Per adviser
$112M
Advisers
3

No reported disclosures

Uniplan Investment Counsel, INC.

Milwaukee, WI · Est. 2010

RegionalInternational
Fee-only
AUM
$330M
Per adviser
$33M
Advisers
10

No reported disclosures

Sentinel Advisory Group, LLC

Middleton, WI · Est. 2025

Local
Fee-based
AUM
$321M
Per adviser
$40M
Advisers
8

No reported disclosures

401k Investment Professionals

Waunakee, WI · Est. 2019

Local
Fee-based
AUM
$311M
Per adviser
$78M
Advisers
4

No reported disclosures

H. C. Denison Co.

Sheboygan, WI · Est. 2024

Local
Fee-only
AUM
$310M
Per adviser
$78M
Advisers
4

Sterling Capital Management INC

Brookfield, WI · Est. 1997

Local
Fee-based
AUM
$297M
Per adviser
$99M
Advisers
3

No reported disclosures

Sugar Maple Asset Management, LLC

Sister Bay, WI · Est. 2022

Local
Fee-based
AUM
$292M
Per adviser
$97M
Advisers
3

No reported disclosures

Brook Capital

Brookfield, WI · Est. 2007

LocalInternational
Fee-based
AUM
$283M
Per adviser
$71M
Advisers
4

No reported disclosures

Macco Financial Group, INC.

Green Bay, WI · Est. 2025

Local
Fee-based
AUM
$278M
Per adviser
$69M
Advisers
4

No reported disclosures

Walleye Partners LLC

Madison, WI · Est. 2024

Local
Fee-only
AUM
$277M
Per adviser
$92M
Advisers
3

No reported disclosures

Cwp Private Wealth Management

West Bend, WI · Est. 2021

Local
Fee-based
AUM
$276M
Per adviser
$92M
Advisers
3

Cushing Capital Partners, LLC

Delafield, WI · Est. 2021

Local
Fee-based
AUM
$275M
Per adviser
$137M
Advisers
2

No reported disclosures

1492 Capital Management, LLC

Milwaukee, WI · Est. 2009

Local
Fee-based
AUM
$275M
Per adviser
$55M
Advisers
5

No reported disclosures

Client First Investment Management LLC

West Bend, WI · Est. 2022

Local
Fee-based
AUM
$272M
Per adviser
$45M
Advisers
6

No reported disclosures

Wisconsin Capital Management, LLC

Madison, WI · Est. 1997

Local
Fee-only
AUM
$257M
Per adviser
$128M
Advisers
2

No reported disclosures

Mendota Financial Group, LLC

Madison, WI · Est. 2007

LocalInternational
Fee-based
AUM
$254M
Per adviser
$51M
Advisers
5

No reported disclosures

Transcend Advisor Group, LLC

Milwaukee, WI · Est. 2021

Local
Fee-based
AUM
$253M
Per adviser
$63M
Advisers
4

No reported disclosures

Morgan Dempsey Capital Management LLC

Milwaukee, WI · Est. 1994

Local
Fee-only
AUM
$252M
Per adviser
$84M
Advisers
3

No reported disclosures

Baird Venture Partners Management Company IV, LLC

Milwaukee, WI · Est. 2013

Local
Fee-only
AUM
$252M
Per adviser
$126M
Advisers
2

No reported disclosures

Windward Wealth Strategies, INC.

Oshkosh, WI · Est. 2015

Local
Fee-based
AUM
$251M
Per adviser
$126M
Advisers
2

No reported disclosures

Beadell A D Investment Counsel INC

Mequon, WI · Est. 1975

Local
Fee-only
AUM
$250M
Per adviser
$125M
Advisers
2

No reported disclosures

The Kieckhefer Group

Mequon, WI · Est. 2024

Local
Fee-only
AUM
$241M
Per adviser
$120M
Advisers
2

No reported disclosures

Schamberger, Greylak & Utterback Wealth Management, LLC

La Crosse, WI · Est. 2022

Regional
Fee-only
AUM
$236M
Per adviser
$47M
Advisers
5

No reported disclosures

Review Services INC

Brookfield, WI · Est. 1991

Local
Fee-based
AUM
$227M
Per adviser
$76M
Advisers
3

No reported disclosures

Retirement Wealth Solutions LLC

Marshfield, WI · Est. 2024

Local
Fee-based
AUM
$227M
Per adviser
$76M
Advisers
3

No reported disclosures

Denali Wealth Management, INC.

Mequon, WI · Est. 2010

Local
Fee-based
AUM
$226M
Per adviser
$57M
Advisers
4

No reported disclosures

Global Value Investment Corporation

Milwaukee, WI · Est. 2021

RegionalInternational
Fee-only
AUM
$226M
Per adviser
$32M
Advisers
7

No reported disclosures

Cornerstone Financial Group

Appleton, WI · Est. 2023

Local
Fee-based
AUM
$220M
Per adviser
$44M
Advisers
5

No reported disclosures

Financial Service Group INC

Mount Pleasant, WI · Est. 1992

Local
Fee-based
AUM
$215M
Per adviser
$72M
Advisers
3

No reported disclosures

Kcd Financial, INC.

Green Bay, WI · Est. 2017

Regional
Fee-based
AUM
$202M
Per adviser
$7M
Advisers
27

Calculated Wealth

Madison, WI · Est. 2025

Regional
Fee-based
AUM
$201M
Per adviser
$50M
Advisers
4

No reported disclosures

Entasis Asset Management LLC

Brookfield, WI · Est. 2021

Local
Fee-based
AUM
$198M
Per adviser
$40M
Advisers
5

No reported disclosures

Boardwalk Financial Strategies LLC

Hartland, WI · Est. 2023

Local
Fee-only
AUM
$198M
Per adviser
$66M
Advisers
3

No reported disclosures

Baird Venture Partners Management Company V, LLC

Milwaukee, WI · Est. 2018

Local
Fee-only
AUM
$195M
Per adviser
$98M
Advisers
2

No reported disclosures

Liberty Financial Group, INC.

Elm Grove, WI · Est. 2022

Local
Fee-based
AUM
$194M
Per adviser
$194M
Advisers
1

No reported disclosures

Conceptual Financial Advisors, LLC

Appleton, WI · Est. 2022

Local
Fee-based
AUM
$190M
Per adviser
$190M
Advisers
1

No reported disclosures

Granite Financial Group

Brookfield, WI · Est. 2019

Local
Fee-based
AUM
$186M
Per adviser
$93M
Advisers
2

No reported disclosures

Hoff Private Wealth

Wausau, WI · Est. 2024

Local
Fee-only
AUM
$177M
Per adviser
$59M
Advisers
3

No reported disclosures

Collar Capital Management, LLC

Appleton, WI · Est. 2024

LocalInternational
Fee-based
AUM
$176M
Per adviser
$59M
Advisers
3

No reported disclosures

Fiduciary Financial Planning Network

Onalaska, WI · Est. 2026

Local
Fee-based
AUM
$176M
Per adviser
$35M
Advisers
5

No reported disclosures

Neuenschwander Asset Management, LLC

Mcfarland, WI · Est. 2022

Local
Fee-based
AUM
$174M
Per adviser
$58M
Advisers
3

No reported disclosures

Elite Retirement Group

Plover, WI · Est. 2024

Local
Fee-based
AUM
$168M
Per adviser
$42M
Advisers
4

No reported disclosures

Stonehaven Wealth & Tax Solutions

Appleton, WI · Est. 2024

Local
Fee-only
AUM
$168M
Per adviser
$56M
Advisers
3

No reported disclosures

Mckinley Money, LLC

Eau-Claire, WI · Est. 2025

Local
Fee-only
AUM
$164M
Per adviser
$82M
Advisers
2

No reported disclosures

Elite Wealth Management, INC.

Plover, WI · Est. 2025

Local
Fee-based
AUM
$161M
Per adviser
$40M
Advisers
4

No reported disclosures

Warnke/Nichols Ltd.

Delafield, WI · Est. 2014

Local
Fee-only
AUM
$160M
Per adviser
$80M
Advisers
2

No reported disclosures

Sycamore Investment Consulting Services, LLC

Madison, WI · Est. 2025

Local
Fee-based
AUM
$160M
Per adviser
$80M
Advisers
2

No reported disclosures

Retirement Income Strategies, LLC

Evansville, WI · Est. 2022

Regional
Fee-only
AUM
$159M
Per adviser
$80M
Advisers
2

No reported disclosures

Plus Group Wealth Advisors, LLC

Belgium, WI · Est. 2025

Local
Fee-only
AUM
$159M
Per adviser
$40M
Advisers
4

No reported disclosures

Wisconsin Wealth Advisors, LLC

Sun Prairie, WI · Est. 2025

Local
Fee-based
AUM
$158M
Per adviser
$53M
Advisers
3

No reported disclosures

Titletown Wealth Management, LLC

Green Bay, WI · Est. 2021

Local
Fee-based
AUM
$150M
Per adviser
$75M
Advisers
2

No reported disclosures

Financial Strategies, INC.

Brookfield, WI · Est. 2022

Local
Fee-based
AUM
$150M
Per adviser
$50M
Advisers
3

No reported disclosures

Portfolio Design Services, LLC

River Falls, WI · Est. 2014

LocalInternational
Fee-based
AUM
$150M
Per adviser
$37M
Advisers
4

No reported disclosures

Mueller Wealth

Mishicot, WI · Est. 2025

Local
Fee-based
AUM
$148M
Per adviser
$74M
Advisers
2

No reported disclosures

Clf Asset Management, INC.

Madison, WI · Est. 2024

LocalInternational
Fee-based
AUM
$147M
Per adviser
$29M
Advisers
5

No reported disclosures

Mlg Fund Manager LLC

Brookfield, WI · Est. 2025

Local
Fee-only
AUM
$144M
Per adviser
$5M
Advisers
29

No reported disclosures

Verus Wealth Management

De Pere, WI · Est. 2025

Local
Fee-based
AUM
$143M
Per adviser
$143M
Advisers
1

No reported disclosures

American Investment Advisors INC

Madison, WI · Est. 2024

Local
Fee-only
AUM
$138M
Per adviser
$69M
Advisers
2

No reported disclosures

Coordinated Capital Securities, INC.

Fort Atkinson, WI · Est. 2017

Regional
Fee-based
AUM
$137M
Per adviser
$9M
Advisers
15

Central Wealth Management LLC

Madison, WI · Est. 2025

Local
Fee-based
AUM
$137M
Per adviser
$137M
Advisers
1

No reported disclosures

Kult Wealth Management Group, LLC

Brookfield, WI · Est. 2022

LocalInternational
Fee-only
AUM
$135M
Per adviser
$135M
Advisers
1

No reported disclosures

Lasalle Investment Advisors, INC.

Pewaukee, WI · Est. 2026

Local
Fee-based
AUM
$134M
Per adviser
$27M
Advisers
5

No reported disclosures

Jansen Wealth Management LLC

Altoona, WI · Est. 2025

Local
Fee-only
AUM
$132M
Per adviser
$66M
Advisers
2

No reported disclosures

Intrinsic Investors LLC

Wauwatosa, WI · Est. 2019

Local
Fee-only
AUM
$129M
Per adviser
$43M
Advisers
3

No reported disclosures

Capital Wealth Advisors, Ltd.

West Bend, WI · Est. 2014

Local
Fee-based
AUM
$126M
Per adviser
$63M
Advisers
2

No reported disclosures

Breakthru Advisory Services, LLC

Muskego, WI · Est. 2024

Local
Fee-only
AUM
$126M
Per adviser
$126M
Advisers
1

No reported disclosures

Coast Advisory LLC

East Troy, WI · Est. 2026

Local
Fee-only
AUM
$122M
Per adviser
$61M
Advisers
2

No reported disclosures

Omni Financial LLC

Madison, WI · Est. 2024

Local
Fee-based
AUM
$117M
Per adviser
$117M
Advisers
1

No reported disclosures

Professional Financial Management, INC.

Appleton, WI · Est. 2026

Local
Fee-based
AUM
$116M
Per adviser
$39M
Advisers
3

No reported disclosures

Leach, Bickmore & Weiss Wealth Management, LLC

Madison, WI · Est. 2026

Local
Fee-only
AUM
$115M
Per adviser
$115M
Advisers
1

No reported disclosures

Yahara Wealth Management LLC

Madison, WI · Est. 2026

Local
Fee-based
AUM
$112M
Per adviser
$56M
Advisers
2

No reported disclosures

Sullivan Investment Management LLC

Wisconsin Rapids, WI · Est. 2026

Local
Fee-only
AUM
$112M
Per adviser
$112M
Advisers
1

No reported disclosures

Valley Wealth Management

Oshkosh, WI · Est. 2026

Local
Fee-only
AUM
$112M
Per adviser
$112M
Advisers
1

No reported disclosures

Pavlic Investment Advisors, INC.

Delafield, WI · Est. 2026

LocalInternational
Fee-only
AUM
$109M
Per adviser
$54M
Advisers
2

No reported disclosures

Sumnicht & Associates, LLC

Appleton, WI · Est. 2001

Local
Fee-based
AUM
$108M
Per adviser
$36M
Advisers
3

No reported disclosures

River1 Asset Management LLC

Milwaukee, WI · Est. 2024

Local
Fee-only
AUM
$108M
Per adviser
$54M
Advisers
2

No reported disclosures

Milborn Advisors, Ltd

Milwaukee, WI · Est. 2026

Local
Fee-based
AUM
$108M
Per adviser
$54M
Advisers
2

No reported disclosures

Jordan Financial Life Planning

Kenosha, WI · Est. 2026

Local
Fee-based
AUM
$107M
Per adviser
$36M
Advisers
3

No reported disclosures

Morgan-Aly Wealth Management, LLC

Waukesha, WI · Est. 2026

LocalInternational
Fee-only
AUM
$105M
Per adviser
$53M
Advisers
2

No reported disclosures

Baird Principal Group Management Company, LLC

Milwaukee, WI · Est. 2023

Local
Fee-only
AUM
$84M
Per adviser
$42M
Advisers
2

No reported disclosures

Baird Principal Group Management Company II, LLC

Milwaukee, WI · Est. 2018

Local
Fee-only
AUM
$82M
Per adviser
$41M
Advisers
2

No reported disclosures

Sims Capital Management LLC

Milwaukee, WI · Est. 2007

Local
Fee-only
AUM
$56M
Per adviser
$28M
Advisers
2

No reported disclosures

Anthony Capital Management, LLC

De Pere, WI · Est. 2021

Local
Fee-based
AUM
$38M
Per adviser
$38M
Advisers
1

No reported disclosures

Baird Principal Group Management Company I, LLC

Milwaukee, WI · Est. 2015

Local
Fee-only
AUM
$22M
Per adviser
$11M
Advisers
2

No reported disclosures

Etf Model Solutions, LLC

Appleton, WI · Est. 2015

Local
Fee-only
AUM
$18M
Per adviser
$2M
Advisers
10

No reported disclosures

Significance Capital Management LLC

Milwaukee, WI · Est. 2026

Local
Fee-only
AUM
$4M
Per adviser
$2M
Advisers
2

No reported disclosures

Baird Venture Partners Management Company III, LLC

Milwaukee, WI · Est. 2007

Local
Fee-only
AUM
$1M
Per adviser
$662,000
Advisers
2

No reported disclosures

Isectors, LLC

Appleton, WI · Est. 2008

Local
Fee-based
AUM
Per adviser
Advisers
3

No reported disclosures

Francis LLC

Brookfield, WI · Est. 2004

Local
Fee-based
AUM
Per adviser
Advisers
20

No reported disclosures

Cmg Wealth Advisors LLC

Madison, WI · Est. 2026

Local
Fee-only
AUM
Per adviser
Advisers
1

No reported disclosures

Northwestern Mutual Investment Services,LLC

Milwaukee, WI · Est. 1971

Local
Fee-based
AUM
Per adviser
Advisers
15